Following its groundbreaking success in theaters, the 2023 Barbie movie is gearing up for its digital release. The film, expected to outshine The Super Mario Bros. Movie’s global earnings, is set to be the highest-grossing film of the year.
This article delves into the release date for watching Barbie online and explores Warner Bros.’s strategy for bringing movies to digital platforms.
Barbie Box Office Triumph
Barbie’s theatrical run has been nothing short of historic, positioning it to become the top-grossing film of 2023, surpassing The Super Mario Bros. Movie’s $1.35 billion worldwide earnings.
Oppenheimer’s Theatrical Exclusivity
While Barbie heads for digital release, Universal Pictures’ Oppenheimer, which also premiered in theaters simultaneously, won’t be available on online platforms anytime soon. It adheres to a 120-day exclusive theatrical release window.
Barbie Digital Release Date
Warner Bros. (WB) has officially announced that Barbie will be available for digital purchase online starting Tuesday, September 5.
This quick turnaround allows fans to enjoy the summer blockbuster at home just 46 days after its theatrical release.
Aggressive Turnaround Times by Warner Bros.
Warner Bros. has been known for its swift transitions to Video on Demand (VOD). For instance, The Flash was available online only 32 days after its June 16 theatrical release.
Another 2023 DC film, Shazam! Fury of the Gods hit digital platforms just three weeks after its opening.
Exceptional Speed for a $1 Billion Film
A 46-day window for a $1 billion film like Barbie is remarkable when compared to other WB releases. Super Mario Bros., another $1 billion earner in 2023, became available online after 41 days.
Barbie Streaming on HBO Max
Barbie is set to join the HBO Max lineup sometime in 2023. However, the film’s remarkable success in theaters during July and August suggests a potential delay in its streaming debut.
WB is expected to continue reaping profits from digital purchases and merchandise, especially as the Halloween season approaches.
Comparing Release Windows
The Flash, which had a considerably shorter window to Max, is set to debut on the streaming platform 70 days after its theatrical release on August 25.
Barbie’s longer stint in theaters may indicate a more extended wait before it’s available for free streaming. A 90-day gap between the theatrical release and streaming on HBO Max seems plausible, potentially bringing Barbie to the platform on October 19.
Barbie’s impressive box office performance has set the stage for its imminent digital release, allowing fans to relive the summer blockbuster from the comfort of their homes. Warner Bros.’s aggressive approach to VOD ensures a swift transition, making the film accessible to a wider audience.
While Barbie’s eventual arrival on HBO Max is certain, its extraordinary theatrical success may prolong the wait for free streaming. Regardless, the 2023 Barbie movie’s journey from theaters to digital platforms signifies its lasting impact on the entertainment industry.