“We fixed everything in the real world so all women are happy and powerful!”-Barbie
Barbie is a movie that broke the internet and cinemas with charm and nostalgia. It created a crazy excitement amongst the audience who was cryptic before watching the trailer. Barbie is the first live-action film after various computer-animated films.
Creation of the Barbie Doll
Before we dig into the film let’s discover some trivia regarding the actual Barbie doll,
Created by Ruth Handler Barbie the fashion doll left a huge impact on the toy market over the last six decades. Since the late 1980s, Barbie expanded into several media franchises that include video games, and films.
Watching her daughter play with paper dolls, Ruth realized she liked giving the adult bodies as most of the child toys were infant versions, possibilities were that there could be a huge gap in the market thinking about this Handler and her husband discovered the Lilli Doll while their trip to Germany.
Returning to The USA, Handler redesigned the doll with an inventor-designer Jack Ryan. Renaming the doll as Barbie after Barbara her Daughter the Launch date was March 9 1959 at the American International Toy Fair which is also used as Barbie’s official Birthday.
The Glittery World of Barbie
The Barbie project was all about research and discoveries, all in an exciting manner that’s what was so delightful, and creating Barbie with a realistic version had lots of unrealistic makeup and hair accessories which throws major Barbie vibes.
The team went through a few different concepts before settling on the one that best sold the Barbie look on screen from giving all the dolls a uniform design to giving a more plasticky look to the actor’s skin. Rooting the idea of the perfect beach costume Gingham Outfit is the first outfit that comes to mind. It surely gives the early 60s.
“Costume designer Jaclyn would create a perfect day look but then when Barbie goes to the beach it’s the same material but a different outfit.”-Margot Robbie
The first time I stepped on the set I was just in awe because down to every detail it’s Barbie and the specifics just make you happy it makes you feel good to be on the set. It makes you feel like a Barbie– Issa Rae
Discovery of Barbieland
Released on 21st July 2023, in the USA, Barbie, and Oppenheimer went simultaneously on screen leading the Barbenheimer cultural singularity, which exhilarating to see both movies as double features. The film became the highest-grossing movie of 2023 and also the highest-grossing film by a solo female director Greta Gerwig.
Image (greta gerwig)
Roaming around the plot of Barbie, it starts Barbie living in Barbieland a matriarchal society inhabited by different Kens and other models who got discontinued due to their traits. Whilst all the Barbies in the town hold prestigious careers as doctors, lawyers, and politicians. Beach Ken begins feeling happy when he’s with Barbie but she rejects him for the favor of other activities.
Barbie thinks about her mortality and begins developing human problems such as bad breath, and cellulite and decides to go to the real world to cure her problems with Beach Ken whom she reluctantly agrees to go with. Later both Ken and Barbie realize the real-life chaos that changes their life into something more meaningful.
Marketing of Barbie and the Hot Pink world
The color that majorly reminds of Barbie is Pink and the marketing of Barbie went crazy as every billboard went pink and the internet had the enthusiasts create reels, becoming Barbie, and cooking that was pink.
Brands such as Burger King (Brazil), Forever 21, Gap, Ulta, Xbox, and many more contributed to promoting Barbie with an extensive marketing campaign. Variety publication reported Warner Bros spending $150 Million for marketing and more than $145 million to produce the movie itself.