Avengers: Endgame Encore is making people furious, and not because the movie somehow got worse over seven years. It is because Disney locked one of the four new scenes behind IMAX and Infinity Vision screenings only, and apparently forgot to mention that little detail anywhere in the marketing.

The re-release hit theaters September 25 with four minutes of new footage meant to bridge Endgame to December’s Doomsday. Four scenes total. Three of them, the Loki visit to Steve and Peggy, the Doom confrontation with Hulk, and Doom forging his mask, play in every screening. The fourth scene, the TVA watching the multiverse collapse as incursions destroy thousands of universes, is IMAX and Infinity Vision exclusive. If you bought a standard ticket, you paid the same price for three-quarters of the story and did not even know it until the credits rolled.
Fans are not happy. Multiple reports confirm that audiences were disappointed by the format-locked content, with some calling the strategy a blatant upsell disguised as a special event. The TVA scene is arguably the most important of the four, since it directly sets up the multiversal collapse that Doomsday will presumably address. Missing it means missing the context for why the X-Men universe is about to collide with the MCU, why Loki is intervening, and why everything is falling apart. That is not a minor omission. That is the narrative hook, and standard ticket holders do not get it.

Marvel’s defense, if you can call it that, is that the premium formats offer a better viewing experience anyway. Bigger screens, better sound, more picture. Sure. But that does not change the fact that the marketing presented Encore as a complete package when it was actually a tiered release with a paywall. The standard version is not “Encore.” It is “Encore minus the scene that explains why any of this matters for the next movie.”
Is the movie itself still good? Obviously. Endgame is a masterpiece of blockbuster filmmaking. The Portals sequence, Tony’s snap, Cap’s final dance, these moments hold up beautifully and always will. But the Encore framing is where things get sour. Calling this “critically important” setup for Doomsday while walling off the most important scene behind a premium ticket feels less like fan service and more like a business model testing how much loyalty can be monetized.
If you are going, spring for IMAX or Infinity Vision. Otherwise, you are getting an incomplete product marketed as a complete one. And in 2026, that kind of transparency gap is exactly what turns excitement into resentment.
Also Read: Is Endgame Encore Worth The Ticket Price?