Ryan Reynolds has transformed into an advertising genius. By cleverly blending his signature humor, Reynolds has created some of the most remarkable ad campaigns with Deadpool 2, Aviation Gin, and Mint Mobile. Let’s look at how Ryan Reynolds has adopted an unorthodox approach to creating memorable ads.
Besides being known for his role in the Deadpool movies, a witty Twitter presence, and his banters with Hugh Jackman, Ryan Reynolds is also the co-founder of the ad agency, Maximum Effort Productions. He heads the agency with George Dewey, content, communication, and creative professional who has worked at McCann, SpaceX, and Twentieth Century Fox. The duo decided to formalize the venture in 2018 after their marketing efforts for Deadpool 2 raked in $785 million at the box office.
To avoid over-ornamentation and grandiosity of ideas and creativity, Reynolds and Dewey work on self-imposed stricter deadlines, break the advertising norms, and keep the ad budgets under $1 million. Two major clients of Maximum Effort Productions are Aviation American Gin and Mint Mobile, both of which Ryan Reynolds happens to hold ownership stakes in.
In this article, let’s look at how Ryan Reynolds has shaken the advertising world by his witty and quirky ad campaigns.
Ryan Reynolds continued his marketing shenanigans for the promotion of Deadpool 2 that had started with the promotion of its predecessor. For a superhero movie, Deadpool 2 was produced on a modest budget of $110 million. Therefore, the sequel focused on producing content that was off-beat and witty to keep viewers talking about it. For instance, Deadpool 2 began its promotion with a parody video of Bob Ross’ The Joy of Painting.